Selling: Building Partnerships, 7/e
Barton A. Weitz,
University of Florida
Stephen B. Castleberry, University of Minnesota-Duluth
John F. Tanner, Jr., Baylor University
Stephen B. Castleberry, University of Minnesota-Duluth
John F. Tanner, Jr., Baylor University
The course is called Selling, Personal Selling, or Professional Selling. This course is offered in the undergraduate and graduate marketing department and is a required course for marketing majors. Students in this course learn selling theories and selling skills and students often participate in experiential exercises and selling role-plays in order to learn by doing.
The course is called Selling, Personal Selling, or Professional Selling. This course is offered in the undergraduate and graduate marketing department and is a required course for marketing majors. Students in this course learn selling theories and selling skills and students often participate in experiential exercises and selling role-plays in order to learn by doing.