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Using Communication Principles to Build Relationships


SOME QUESTIONS ANSWERED IN THIS CHAPTER ARE:
  • What are the basic elements in the communication process?


  • Why are listening and questioning skills important?


  • How can salespeople develop listening skills to collect information about customers?


  • How do people communicate without using words?


  • What are some things to remember when communicating via technology like phones and e-mail?


  • How does a salesperson adjust for cultural differences?










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