Supplements:

Instructor Resource CD (IRCD):

ISBN: 0073362085

The IRCD includes video clips, commercials, ads and art from the text, electronic slides and acetates and the computerized testbank.

Online Learning Center (OLC): Center www.mhhe.com/belch8e: The instructor side of this site contains helpful resources downloadable versions of the Instructor’s Manual, PowerPoint presentation, video clips, the Video Instructor’s Manual, and a link to PageOut for access to test materials.

WebCT/BlackBoard: Content from the Online Learning Center can be made available to adopting Professors for delivery through several course management systems including WebCT, Blackboard, or eCollege platforms.

PageOut: McGraw-Hill’s unique point-and click course website tool, enabling you to create a full-featured, professional quality course website without knowing HTML coding. With PageOut you can post your syllabus online, assign McGraw-Hill Online Learning Center or eBook content, add links to important off-site resources, and maintain student results in the online grade book. You can send class announcements, copy your course site to share with colleagues, and upload original files. PageOut is free for every McGraw-Hill/Irwin user and, if your short on time, we even have a team ready to help you create your site!

Primis Online: McGraw-Hill/Primis Online'sdigital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20% off bookstore prices. Additional information is available at 800-228-0634.

Student’s Supplements:

Advertising Target Practice:

ISBN: 0073347299

This new Web-based learning tool combines video and interactive elements to allow students to explore the concepts and theories presented in the text as they relate to real-world practice. Each segment takes an in-depth look at a real advertising agency and their work on an actual client campaign. Students will study real-world marketing problems, examine objectives of the campaign process, and then be given an opportunity to step in the shoes of an agency player and create their own versions of the campaigns. This exciting new online tool allows students to view video interviews and then apply their own critical thinking to how they would create a team, select a strategy, and build a campaign.