Emerging Trends and Concepts: Chapters have been updated with an eye toward important emerging trends and concepts. Examples include:

• The changing nature of globalization
• Emerging segments of global citizens
• Trends in global youth marketing
• Enviropreneurial Marketing
• Cultural Creatives
• Federal Fair Wage Act of 2007
• Online social network sites such as Facebook
• Guidelines for utilizing online communities and social network sites
• Consumer coping with negative service experiences
• Attitude Ambivalence
• Virtual direct experience
• Widgets as an online marketing tool
• Avatars as marketing tools

Consumer Insights: Over half of the consumer insights are new or substantially revised for the 11th edition. They span important topics including ethnicity, demographics, Internet marketing, persuasion, impulse buying, and mobile marketing. New Consumer Insights include:

• Organic Hits its Stride
• Marketing and the Low Literate Consumer
• Online Social Media, Consumer-Generated-Content, and WOM
• Living in a DVR World
• Burned into the Brain: Creating "Flashbulb" Memories for Brands
• Fans, Consumer Devotion, and the Extended Self
• Push and Pull Strategies in Mobile Marketing
• Converting Web Site Visitors to Buyers
• Consumer Stories Help Bounce Cash in on Off-Label Uses
• Organizational Relationship Dimensions

Opening Vignettes: Over half of the opening vignettes are new or substantially revised for the 11th edition. They span important topics including global, gender roles, ethnic marketing, marketing to children, customer satisfaction, and online marketing. New opening vignettes include:

• Global Retailers Adapt in Developing Countries
• Trends in Women's Participation in Motor Sports
• P & G's "My Black is Beautiful" Campaign
• The Digital Savvy Consumer
• Luxury Spas for Little Girls
• Jeep's Use of Social Media to Build an Online Community
• Seki Saba - How Japanese mackerel went from bad to great
• Tapping the "On-the-Go" Breakfast Market
• Online Recommendation Agents

PowerPoints: Over the course of the last two editions, the author team has created a new and more comprehensive set of PowerPoint slides for each chapter. These PowerPoint slides include the key material from each chapter as well as additional illustrations and examples to enhance the overall classroom experience. These PowerPoints can be used "off the shelf," in combination with the instructor's own materials, and/or can be combined with the digital four-color ad set to create powerful presentations which include both text and non-text materials.

New Embedded Video Clips: A new feature for the 11th edition PowerPoint package is embedded video clips. Each chapter will have a 1-3 minute video clip relating to one or more topics in the chapter that can serve as a basis for discussion. These clips represent examples that are NOT in the text.

Consumer Behavior in the News: A new feature for the 10th edition that continues in the 11th edition PowerPoints is Consumer Behavior in the News. Each chapter PPT opens with an example that is NOT in the text that takes a general question-answer format. The example relates to one or more key concepts in the chapter and can be used to kick off discussion.

Cases: Over half of the cases are new or substantially revised for the 11th edition. They span important topics including innovation, green marketing, ethnic markets, branding, gender, positioning and target marketing, online shopping, and business-to-business marketing. New or substantially revised cases include:

• Part Two:
  
  • The Crest Whitestrip Challenge
  • Camry Goes Interactive to Attract Black Women
  • Office Depot Leads in Green
  • Rede Golf Disposable Golf Cleats
• Part Three:
  
  • Jack Link's Beef Jerky Going Hip and Healthy
  • Clorox Green Works Line
  • Revlon for Men? Ubersexuals and the Changing Male Landscape
  • Positioning the Yaris
• Part Four:
  
  • Sears goes Zwinky for Tweens and Teens
  • Adidas 1 - Ahead of its Time?
  • Vespanomics
  • Creating a Loyalty Program at Things Remembered
• Part Five:
  
  • Paccar - More than Shiny Trucks

Instructor’s Manual: An important new feature of the Instructor's Manual (IM) starting with the 10th edition and continued with the 11th edition is the CB Press Highlights section. This feature provides a synopsis and suggestions for in-class discussion of three articles for each chapter that are NOT in the text. These are recent popular press articles with linkages to one or more concepts in the chapter. Some instructors use these articles as a way to bring fresh examples outside of the text. Others assign the articles for students to read and discuss and/or present to the class.