Consumer Behavior Information Center: Table of Contents


		Table of Contents Book Preface Sample Chapter Revision Changes Feature Summary Supplements



	Student Edition
	Instructor Edition

Consumer Behavior: Building Marketing Strategy, 11/e

Del I. Hawkins, University of Oregon
David L. Mothersbaugh, University of Alabama

Part One: Introduction

Chapter One: Consumer Behavior and Marketing Strategy

Part Two: External Influences

Chapter Two: Cross-Cultural Variations in Consumer Behavior
Chapter Three: The Changing American Society: Values
Chapter Four: The Changing American Society: Demographics and Social Stratification
Chapter Five: The Changing American Society: Subcultures
Chapter Six: The American Society: Families and Households
Chapter Seven: Group Influences on Consumer Behavior

Part Two Cases: Cases 2-1 through 2-9

Part Three: Internal Influences

Chapter Eight: Perception
Chapter Nine: Learning, Memory, and Product Positioning
Chapter Ten: Motivation, Personality, and Emotion
Chapter Eleven: Attitudes and Influencing Attitudes
Chapter Twelve: Self-Concept and Lifestyle

Part Three Cases: Cases 3-1 through 3-9

Part Four: Consumer Decision Process

Chapter Thirteen: Situational Influences
Chapter Fourteen: Consumer Decision Process and Problem Recognition
Chapter Fifteen: Information Search
Chapter Sixteen: Alternative Evaluation and Selection
Chapter Seventeen: Outlet Selection and Purchase
Chapter Eighteen: Postpurchase Processes, Customer Satisfaction, and Customer Commitment

Part Four Cases: Cases 4-1 through 4-7

Part Five: Organizations as Consumers

Chapter Nineteen: Organizational Buyer Behavior

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