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| 1 | |
The totality of the individual's thoughts and feelings having reference to him- or herself as an object is one's |
| | A) | personality profile. |
| | B) | self-concept. |
| | C) | psychographic profile. |
| | D) | motive structure. |
| | E) | none of the above. |
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| 2 | |
Lifestyle is |
| | A) | a function of inherent individual characteristics that have been shaped and formed by life experiences. |
| | B) | a basic motivator for many purchases. |
| | C) | constantly evolving throughout the life cycle. |
| | D) | affected by the results of consumption decisions. |
| | E) | all of the above. |
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| 3 | |
An experience that surpasses the usual level of intensity, meaningfulness, and richness and produces feelings of joy and self-fulfillment is referred to as |
| | A) | mere ownership effect. |
| | B) | fandom. |
| | C) | peak experience. |
| | D) | experiential media. |
| | E) | dominant excitement. |
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| 4 | |
One's self and those possessions that form part of one's self-identity is referred to as |
| | A) | comprehensive self. |
| | B) | extended personality. |
| | C) | extended self. |
| | D) | possessive self. |
| | E) | none of the above. |
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| 5 | |
The most common scale used to measure the self-concept is the |
| | A) | conjoint mapping. |
| | B) | perceptual mapping. |
| | C) | constant sum. |
| | D) | semantic differential. |
| | E) | none of the above. |
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| 6 | |
PRIZM has identified 56 segments. |
| | A) | True |
| | B) | False |
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| 7 | |
Mary strives for a clear social position and is strongly influenced by the actions, approval, and opinions of others. For example, she purchased her new designer Gucci watch as a status symbol. Mary is driven by achievement motivation. |
| | A) | True |
| | B) | False |
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| 8 | |
The fast-forwards technology segment tends to be optimistic, high income, and motivated by career and are time-pressed, driven, and heavy users of technology across the board. However, they are the most unlikely to own a PC and be online. |
| | A) | True |
| | B) | False |
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| 9 | |
Attempts to develop quantitative measures of lifestyle were initially referred to as demographics, and is a term that is frequently used interchangeably with lifestyle. |
| | A) | True |
| | B) | False |
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| 10 | |
Low self-monitors are consumers who do not place heavy weight on the opinions and feelings of others. |
| | A) | True |
| | B) | False |
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