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Multiple Choice Quiz
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1
Doubt about the wisdom of a purchase shortly after the purchase is referred to as
A)postevaluation doubt.
B)postcognitive doubt.
C)decision revision.
D)postpurchase dissonance.
E)none of the above.
2
Using Bounce dryer sheets, a product designed as a static electricity remover for clothing, to removing bathroom soap scum is an example of
A)opinion leadership.
B)use innovativeness.
C)market mavenism.
D)adoption process.
E)none of the above.
3
Satisfaction with a purchase is primarily a function of
A)the price of the product.
B)product involvement.
C)perceived performance relative to expectations.
D)all of the above.
E)none of the above.
4
Satisfaction with a product is primarily a function of
A)instrumental performance.
B)symbolic performance.
C)financial performance.
D)a and b.
E)a and c.
5
The styling of a suit represents
A)primary performance.
B)symbolic performance.
C)secondary performance.
D)instrumental performance.
E)none of the above.
6
A key element of relationship marketing is to standardize the relationship across customers.
A)True
B)False
7
Price premium refers to the fact that repeat and specifically committed customers tend to buy the brand consistently rather than waiting for a sale or continually negotiating price.
A)True
B)False
8
Consumers that demonstrate a positively biased behavior toward a specific brand are exhibiting brand loyalty.
A)True
B)False
9
Incurred costs are the costs of finding, evaluating, and adopting another solution.
A)True
B)False
10
Consumer-level employees deal directly with consumers.
A)True
B)False





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