Site MapHelpFeedbackMultiple Choice Quiz
Multiple Choice Quiz
(See related pages)

1
The organizational culture of a business firm is often referred to as
A)business entity.
B)corporate identity.
C)corporate culture.
D)corporate soul.
E)none of the above.
2
Segmenting an organizational market based on unique needs associated with firmographics is referred to as
A)macrosegmentation.
B)microsegmentation.
C)sector segmentation.
D)benefit segmentation.
E)none of the above.
3
Perhaps the most powerful type of reference group in industrial markets is that of
A)government officials.
B)intermediaries.
C)lead users.
D)trade association officials.
E)none of the above.
4
Large organizations generally involve
A)more individuals in the decision-making process.
B)less specialized purchasing roles.
C)less individual dint he decision-making process.
D)a and b.
E)none of the above.
5
Roles that may be played by any member of a decision-making unit include all of the following EXCEPT
A)key influencer
B)user.
C)decision maker.
D)information gatherer.
E)all of the above are possible roles.
6
An organization's composition consists of the individuals who work in the organization.
A)True
B)False
7
Organizational activities are categorized as either routine or complex.
A)True
B)False
8
Firmographics consist of the company size, location, and objective.
A)True
B)False
9
Organizational structure describes the type of self-concept and lifestyle of a given organization.
A)True
B)False
10
Purchase specifications include payments, warranties, delivery dates, and so on.
A)True
B)False





To learn more about the book this website supports, please visit its Information Center.
(c)2010 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Notice.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.


Consumer Behavior, 11eOnline Learning Center

Home > Chapter 19 > Multiple Choice Quiz