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| 1 | |
Cultures differ in terms of |
| | A) | demographics. |
| | B) | nonverbal communications. |
| | C) | values. |
| | D) | languages. |
| | E) | all of the above |
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| 2 | |
A cultural norm is a |
| | A) | punishment for violating a cultural value. |
| | B) | a set of rules that specify ranges of appropriate behaviors. |
| | C) | limited interpretative boundaries for individual behavior. |
| | D) | a widely held belief that affirms what is desirable and has an impact on activities. |
| | E) | all of the above |
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| 3 | |
Self-oriented valuates include |
| | A) | humor-serious, hard work-leisure, and tradition-change. |
| | B) | hard work-leisure, active-passive, and religious-secular. |
| | C) | risk taking-security, active-passive, and cleanliness. |
| | D) | youth-age, diversity-uniformity, and individual-collective. |
| | E) | postponed gratification-immediate gratification, active-passive, and competition-cooperation. |
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| 4 | |
Which of the following values would be most critical for the success of a new anti-bacterial grocery cart handle? |
| | A) | diversity-uniformity. |
| | B) | cleanliness. |
| | C) | nature. |
| | D) | problem solving/fatalistic. |
| | E) | sensual gratification/abstinence. |
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| 5 | |
Which of the following values would be most critical for the success of mandated e-waste recycling? |
| | A) | postponed gratification/immediate gratification. |
| | B) | material/nonmaterial. |
| | C) | performance/status. |
| | D) | nature. |
| | E) | active/passive. |
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| 6 | |
Language is one of the cultural factors that affects consumer behavior and marketing strategy. |
| | A) | True |
| | B) | False |
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| 7 | |
The most relevant factor influencing the growth of a global culture is travel. |
| | A) | True |
| | B) | False |
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| 8 | |
The cost of a specialty market basket of products bought in a given country relates to the purchasing power parity (PPP) concept. |
| | A) | True |
| | B) | False |
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| 9 | |
Terminal materialism refers to the acquisition of items for the sake of owning the item itself. |
| | A) | True |
| | B) | False |
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| 10 | |
Fatalists tend to feel they don’t have control over the outcome of events. |
| | A) | True |
| | B) | False |
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