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Multiple Choice Quiz
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1
Much of the basis of concern over marketing to children derives from
A)perceptual defense theory.
B)Weber's law.
C)affective response development.
D)Piaget's stages of cognitive development.
E)none of the above.
2
CARU stands for
A)commercial advertising reform union.
B)children's advertising review unit.
C)consumer advertising recognition unit.
D)California advertising reform union.
E)none of the above.
3
Which of the following are not prohibited, discouraged, or subject to special rules by CARU guidelines?
A)using price minimalizations such as "only" or "just."
B)using program stars or characters to promote products in the same program in which they appear.
C)using advertising to convey to children that the possessions of a product will result in greater acceptance.
D)urging children to ask a parent to buy a product for them.
E)all of the above are prohibited.
4
_____ is a type of mobile marketing used to reach children.
A)ringtones
B)text-in contests
C)mobile games
D)all of the above are types of mobile marketing techniques
E)none of the above.
5
Critics contend that
A)advertising stresses social relations at the expense of accomplishment.
B)the affect of numerous ads all promoting the acquisition of products distorts children's values.
C)advertising leads parents to use products as rewards for good behavior rather than as means to ends.
D)advertising helps delay language acquisition.
E)none of the above.
6
The sole focus of the regulation of marketing activities aimed at children centers on privacy protection.
A)True
B)False
7
According to Piaget's stages of cognitive development, children are not fully able to process and understand marketing messages until about age 12.
A)True
B)False
8
The Federal Trade Commission serves as the American advertising industry's primary self-regulatory body.
A)True
B)False
9
The impact on commercial messages on children's values and health and safety are areas of concern due to the amount of time children spend watching television.
A)True
B)False
10
CARU reviews thousands of advertisements every year and has an 80 percent success rate in resolving issues related to children's advertising.
A)True
B)False





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