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Multiple Choice Quiz
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1
Cultural values are
A)unique response patterns associated with geographic regions.
B)a set of sanctions associated with societal rules.
C)precise guidelines to appropriate behaviors.
D)widely held beliefs that affirm what is desirable.
E)none of the above.
2
A shift from an active to a passive orientation would most likely affect
A)the types of advertising themes used.
B)the role of price in purchase decisions.
C)the nature of gender roles portrayed in advertising.
D)the complexity of decision rules used in purchase decisions.
E)all of the above
3
Which of the following is NOT an approach to green marketing?
A)utilizing only local components in products.
B)producing products in a manner less harmful to the environment.
C)developing products that have a positive impact on the environment.
D)producing products whose use is less harmful to the environment.
E)all of the above are approaches to green marketing.
4
Major firms such as American Express
A)do not market directly to the gay market.
B)market directly to the gay market using modified products and services.
C)first approached the gay market using standard ads.
D)all of the above.
E)none of the above
5
The term that refers to the degree to which a person has various levels of the traits of masculinity or femininity is
A)sexual orientation.
B)gender role.
C)gender identity.
D)ascribed role.
E)none of the above.
6
Americans began to place a decreased emphasis on leisure, immediate gratification, and sensual gratification after the end of World War II.
A)True
B)False
7
The voluntary simplicity movement in America relates to a shift in the masculine/feminine value.
A)True
B)False
8
Less than fifty percent of American adults exercise regularly.
A)True
B)False
9
The "Young Recyclers" environmental activist segment is concerned about the environment but alters its actions and purchases only when it is convenient.
A)True
B)False
10
Cause-related and personal marketing both refer to the application of marketing principles and tactics to advance a cause such as a charity, an ideology, or an activity.
A)True
B)False





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