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Multiple Choice Quiz
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1
The average consumer watching CNN tends to have
A)not graduated from high school.
B)graduated from high school.
C)attended college.
D)graduated from college.
E)education is not a factor in determining who watches CNN.
2
For many Americans, from the late 1980s until 1995 real income values
A)became much less important than time.
B)grew fairly rapidly.
C)declined sharply.
D)was stagnant or declining.
E)none of the above.
3
An age cohort refers to
A)a group of people who feel the same age.
B)a statistical method for analyzing age-based consumption.
C)a group of people who have experienced a common social, political, historical, and economic environment.
D)the physical process associated with aging.
E)none of the above.
4
The baby boom generation is
A)characterized by time poverty.
B)increasingly home and family focused.
C)much larger than other generations.
D)all of the above.
E)none of the above.
5
The degree of consistency an individual has across all the status dimensions is known as
A)congruency.
B)status variation.
C)status crystallization.
D)status level.
E)none of the above
6
The nouveaux riche is most commonly associated with the upper-upper class.
A)True
B)False
7
The newest generation born after 1994 is known as the Tweens.
A)True
B)False
8
Generation X is also referred to as the echo boomers.
A)True
B)False
9
A convenient location of their physician is most important to the Frail Recluses.
A)True
B)False
10
Cohort analysis involves describing and explaining the attitudes, values, and behaviors of an age group as well as predicting its future attitudes, values, and behaviors.
A)True
B)False





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