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Multiple Choice Quiz
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1
The heterogeneous nature of American society is being accentuated by
A)decreased non-European immigration.
B)consistent birthrates across ethnic groups.
C)decreased ethnic identification.
D)all of the above.
E)none of the above
2
Traditionally, America was considered a
A)heterogeneous collection of individuals with few common values.
B)melting pot with values derived more or less equally from all the various immigrant groups.
C)collection of distinct groups with some shared values and many unique ones.
D)melting pot with Western European values.
E)none of the above
3
African Americans constitute about _____ percent of the U.S. population.
A)7
B)10
C)13
D)19
E)26
4
Hispanics of _____ origin tend to have the highest income level among Hispanics.
A)Mexican.
B)Cuban.
C)Puerto Rican.
D)Central American.
E)All of the above tend to have relatively the same income level.
5
Compared to the general population, Asian-Americans
A)have a higher average income.
B)have a lower average income.
C)have about the same average income.
D)all of the above.
E)none of the above.
6
Ethnic groups are the sole basis for subcultures in the United States.
A)True
B)False
7
Asian-Indian Americans tend to share the family decision-making duties and responsibilities between the wife and husband.
A)True
B)False
8
The "Living for the Moment" African American segment identified by Market Segment Research is young, socially active, carefree, and image conscious.
A)True
B)False
9
Appeal marketing involves creating or sponsoring an event that has a particular appeal to a market segment.
A)True
B)False
10
Many Muslims are reluctant to eat in American restaurants due to concerns with how the food is prepared.
A)True
B)False





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