Site MapHelpFeedbackMultiple Choice Quiz
Multiple Choice Quiz
(See related pages)

1
The household is
A)relevant primarily to marketers of durable goods.
B)a decreasing phenomenon in America.
C)the basic consumption unit for most consumer goods.
D)relevant primarily to marketers of nondurable goods.
E)none of the above.
2
The household life cycle is based on
A)age, marital status, and social class.
B)marital status and social class.
C)age and social class.
D)age, marital status, and the presence and age of children.
E)none of the above.
3
Compared to Delayed Full Nest I households, Full Nest I households have
A)less income.
B)more income.
C)fewer children.
D)smaller mortgage payments.
E)none of the above.
4
The greater the role specialization and the more closely related the product is to the area of specialization
A)the more likely a husband-dominated decision will be made.
B)the less likely a joint decision will be made.
C)the more likely a wife-dominated decision will be made.
D)the more likely a joint decision will be made.
E)none of the above.
5
Individuals tend to use which approaches to resolve purchase conflict?
A)bargaining.
B)impression management.
C)paying off the other family members.
D)a and b.
E)b and c.
6
The organization is the basic consumption unit for most consumer goods.
A)True
B)False
7
A blended family consists of a couple, one or both of whom were previously married, their children, and the children from the previous marriage of one or both parents.
A)True
B)False
8
Marketers rarely target unmarried couples because their purchasing power is minimal.
A)True
B)False
9
Older singles who are single by circumstances (i.e., death of a spouse) tend to engage in coping behaviors such as spending more time watching television.
A)True
B)False
10
The teen Internet maven's primary role is as decision maker.
A)True
B)False





To learn more about the book this website supports, please visit its Information Center.
(c)2010 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Notice.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.


Consumer Behavior, 11eOnline Learning Center

Home > Chapter 6 > Multiple Choice Quiz