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Multiple Choice Quiz
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1
Perception involves the information processing stages of
A)converting feelings into thoughts.
B)exposure, attention, and interpretation.
C)relating external and internal influences.
D)converting stimuli into effect.
E)none of the above
2
A series of activities by which stimuli are perceived, transformed into information and stored is know as
A)the adoption process.
B)classical conditioning.
C)operant conditioning.
D)information processing.
E)none of the above.
3
When the receptor nerves are activated and pass the sensations on to the brain for processing, _____ has occurred.
A)cognition.
B)attention.
C)interpretation.
D)exposure.
E)none of the above.
4
_____ holds that over time consumers adjust to and quit noticing repeated stimuli.
A)subliminal stimulation.
B)hemispheric lateralization.
C)adaptation level theory.
D)information overload.
E)none of the above.
5
In most individuals, the left brain appears to control
A)emotions.
B)rational thought.
C)verbal material.
D)a and b.
E)b and c.
6
Attention generally increases across repeated exposures, and repetition often increases recall.
A)True
B)False
7
Product involvement indicates motivation or an interest in a specific product category, and it can be temporary or enduring.
A)True
B)False
8
Clutter refers to the density of stimuli in the environment.
A)True
B)False
9
Affective interpretation is a process whereby stimuli are placed into existing categories of meaning.
A)True
B)False
10
Expectations is an individual characteristic that influences interpretation.
A)True
B)False





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