Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases, 16/e
Arthur A. Thompson, Jr.,
University of Alabama - Tuscaloosa A. J. Strickland III,
University of Alabama - Tuscaloosa John E. Gamble,
University of South Alabama
ISBN: 0073381241 Copyright year: 2008
Supplements
Instructor & Student Supplements:
Instructors Resource CD-ROM (0073337382) All of our instructor supplements are available in this one-stop multimedia resource, which includes the complete Instructor’s Manual, Test Bank, Computerized Test Bank (EZ Test), accompanying PowerPoint slides, and the Digital Image Library with all the figures from the text.
Instructor’s Manual Prepared by the textbook authors, the accompanying IM contains a section on suggestions for organizing and structuring your course, sample syllabi and course outlines, a set of lecture notes on each chapter, a copy of the test bank, and some of the most comprehensive case teaching notes available with any strategy textbook.
PowerPoint Slides To facilitate delivery preparation of your lectures and to serve as chapter outlines, you’ll have access to approximately 500 colorful and professional-looking slides displaying core concepts, analytical procedures, key points, and all the figures in the text chapters. The slides, prepared in close collaboration with the text authors, are the creation of Professor Jana Kuzmicki of Troy State University.
Test Bank There is a test bank prepared by the co-authors containing over 1,000 multiple choice questions and short-answer/essay questions.
EZ Test , a computerized version of the test bank, is a flexible and easy-to-use electronic testing program allowing instructors to create multiple versions of tests from book-specific items with a wide range of question types, including adding their own. And any test can be exported for use with course management systems. The program is available for Windows and Macintosh environments.
NEW: McGraw-Hill EZ Test Online is accessible to busy instructors virtually anywhere - in their office, at home or while traveling - and eliminates the need for software installation. It gives instructors access to hundreds of textbook question banks and millions of questions when creating tests. Instructors can view question banks associated with their textbook or easily create their own questions, and quickly and easily create multiple versions of tests that can be saved for future delivery as a paper test or online. When created and delivered with EZ Test Online, each student's test is immediately scored, saving instructors valuable time and allowing quickly test feedback to students. To register please visit: http://www.eztestonline.com/
Videos on DVD (0073337374 ) Numerous cases such as Wild Oats Market, Inc. have accompanying videotape segments that can be shown in conjunction with the case discussions. Suggestions for using each video are contained in the teaching note for that case.
Strategy Simulations: The Business Strategy Game & GLO-BUS Both of these simulations allow teams of students to manage companies in a head-to-head contest for global market leadership. These simulations give students the immediate opportunity to experiment with various strategy options and to gain proficiency in applying the core concepts and analytical tools that they have been reading about in the chapters. Students are motivated as they compete against teams in their own class and across the globe as they are applying their learning and are making decisions relating to product quality, production, work force compensation and training, pricing and marketing, and financing of company operations. The challenge is to craft and execute a strategy that is powerful enough to deliver good financial performance despite the competitive efforts.
With the Business Strategy Game, teams of students run an athletic footwear company in head-to-head competition against companies run by other class members. Company co-managers must make decisions relating to plant operations, distribution and warehouse operations, work force compensation, online sales at the company’s web site, sales and marketing, and finance. The challenge is to craft and execute a competitive strategy that results in a respected brand image, keeps your company in contention for global market leadership, and produces good financial performance as measured by earnings per share, return on investment, stock price appreciation, and credit rating. To find out more or to register, please visit: http://www.bsg-online.com.
With GLO-BUS, teams of students run a digital camera company in head-to-head competition against companies run by other class members. Company operations parallel those of actual digital camera companies. Just as in the real-world, companies compete with a product line that consists of both entry-level and upscale, “multi-featured” digital cameras that are sold worldwide. To find out more or to register, please visit: http://www.glo-bus.com .
New Online Course Management: Online assets have been greatly enhanced. Our content available for online courses is much more comprehensive and in line with what needs to be available for hybrid (part online and part person-to-person) courses or completely online courses.
Online Learning Center (OLC ): Students will find a wealth of resources—Concept-Tutor, Chapter Key Points, Case Web Links, Guide to Case Analysis, and more (included in price of textbook).
Standard Cartridge: The Standard Cartridge includes all of material that is contained in the OLC but in a format ready for Blackboard, WebCT, etc. (included in price of textbook)
Enhanced Cartridge The Enhanced Cartridge is the perfect tool for instructors who are teaching an online course or hybrid course and are looking for more online content. Resources include iPod contents, CaseTutor TM, Case Videos, Pre- and Post-Tests, Narrated Slides, Interactive Skills Exercises, and Self-Assessments to support students’ mastering of course materials. Enhanced cartridges are $10.00net.
CaseTutor TM provides analytically-structured exercises for the 11 cases with the Case-TUTOR TM logo—these 11 “case preparation exercises” coach students in doing the strategic thinking needed to arrive at solid answers to the assignment questions for that case. Conscientious completion of the case preparation exercises helps students gain quicker command of the concepts and analytical techniques and points them toward doing good strategic analysis. Case-TUTOR TM is available as Premium contents on the Student Online Learning Center at www.mhhe.com/thompson and in the Enhanced Cartridge available for your Blackboard or WebCT course. Case-TUTORTM must be used on a Windows-based PC loaded with Microsoft Excel (either the Office 2000 or Office 2003 versions).
McGraw-Hill/Primis Custom Publishing’s online digital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20 percent off bookstore prices.
Creating a Custom Casebook has never been easier. In order to support you inputting together a custom casebook in less than 15 minutes, the authors have recommended case lineups with 6, 8, 10 and 12 quality cases. Select the number of cases you teach, customize if you like, and request a review copy and ISBN for your bookstore, it’s that easy. For more information, please visit www.primisonline.com/thompson, or call 800-228-0634.
Thompson in eBook format. Real texts – Real Savings! Are you interested in giving your students the option to access the textbook contents digitally, with interactive, dynamic features and save your students some money? If so, our eBooks are for you. The are identical to our printed textbooks and cost about half as much. Your students will be able to search, highlight, bookmark, annotate, and print the eBook! McGraw-Hill Higher Education’s eBooks can be viewed online on any computer with an Internet connection or downloaded to an individual’s computer. For more information, please visit http://ebooks.primisonline.com/ or contact your McGraw-Hill rep.
Other Resources
Group and Video Resource Manual: An Instructor’s Guide to an Active Classroom This electronic manual for instructors includes a menu of items they can use as teaching tools in class. Included are detailed teaching notes and PowerPoints for self-assessments, test your knowledge exercises, the Manager’s Hot Seat DVD, as well as new group exercises, complete with any handouts or worksheets you’ll need to accompany them.
Manager’s Hot Seat This interactive, video-based software puts students in the manager’s hot seat where they have to apply their knowledge to make decisions on the spot on hot issues such as ethics, diversity, working in teams, and the virtual workplace. This resource is available for student purchase with the Thompson text. Resources to support these videos are located in the Group and Video Resource Manual.
BusinessWeek Edition . Your students can subscribe to BusinessWeek for a specially priced rate of $8.25 in addition to the price of the text. Students will receive a pass code card shrink-wrapped with their new text. The card directs students to a Website where they enter the code and then gain access to BusinessWeek’s registration page to enter address information and set up their subscription. Students can now choose from receiving their subscription in print copy or digital format. To learn more about this option, please contact your sales representative. BusinessWeek access code ISBN 0073530077
To obtain an instructor login for this Online Learning Center, ask your local sales representative.
If you're an instructor thinking about adopting this textbook, request a free copy for review.