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The Strategy of International Business Opening Case MTV Networks Introduction Strategy and the Firm Value CreationGlobal Expansion, Profitability, and Profit Growth Expanding the Market: Leveraging Products and CompetenciesCost Pressures and Pressures for Local Responsiveness Pressures for Cost ReductionsChoosing a Strategy Global Standardization StrategyLocalization Strategy Management Focus Vodaphone in Japan Transnational StrategyManagement Focus Evolution of Strategy at Procter & Gamble International StrategyChapter Summary Critical Thinking and Discussion Questions Research Task Closing Case Wal-Mart's Global Expansion Appendix Profitability, Growth, and Valuation |