Use the globalEDGE^TM site to complete the following exercises:

1. The globalization of multinational corporations impacts the product and service choices available to customers. As such, several classifications and rankings of multinational corporations are prepared by a variety of sources. Find one such ranking system and identify the criteria used in ranking top global companies. Although some of these rankings require subscriptions, find a freely available listing and extract the ranking of the top 25 companies paying particular attention to their home countries.



2. The top management of your company, a manufacturer and marketer of laptop computers, has decided to pursue international expansion opportunities in Eastern Europe. In order to achieve some economies of scale, your management is aiming for a strategy of minimum local adaptation. Focusing on an Eastern European country of your choice, prepare an executive summary that features aspects of the product where standardization will simply not work, and adaptation to local conditions will be essential.