Explain the three basic decisions that firms contemplating foreign expansion must make: which markets to enter, when to enter those markets, and on what scale.
Outline the advantages and disadvantages of the different modes that firms use to enter foreign markets.
Identify the factors that influence a firm's choice of entry mode.
Evaluate the pros and cons of acquisitions versus greenfield ventures as an entry strategy.
Evaluate the pros and cons of using strategic alliances with foreign competitors to achieve the firm's objectives in a global marketplace.
