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Chapter Outline
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Entry Strategy and Strategic Alliances

Opening Case
JCB in India

Introduction

Basic Entry Decisions
Which Foreign Markets?
Timing of Entry
Management Focus
International Expansion at ING Group
Scale of Entry and Strategic Commitments
Summary
Entry Modes
Exporting
Management Focus
The Jollibee Phenomenon—A Philippine Multinational
Turnkey Projects
Licensing
Franchising
Joint Ventures
Wholly Owned Subsidiaries
Selecting an Entry Mode
Core Competencies and Entry Mode
Pressures for Cost Reductions and Entry Mode
Greenfield Ventures or Acquisitions?
Pros and Cons of Acquisitions
Pros and Cons of Greenfield Ventures
Greenfield or Acquisition?
Strategic Alliances
The Advantages of Strategic Alliances
Management Focus
Cisco and Fujitsu
The Disadvantages of Strategic Alliances
Making Alliances Work
Chapter Summary

Critical Thinking and Discussion Questions

Research Task

Closing Case
Tesco Goes Global





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