Use the globalEDGE^TM site to complete the following exercises:

1. A vital element in a successful international market entry strategy is an appropriate fit of skills and capabilities between partners. As such, the Entrepreneur magazine annually publishes a ranking of America’s top 200 franchisors seeking international franchisees. Provide a list of the top 10 companies that pursue franchising as a mode of international expansion. Study one of these companies in detail and provide a description of its business model, its international expansion pattern, desirable qualifications in possible franchisees, and the support and training typically provided by the franchisor.



2. The U.S. Commercial Service prepares reports known as the "Country Commercial Guide" for countries of interest to U.S. investors. Utilize the Country Commercial Guide for Brazil to gather information on this country. Considering that your company is producing laptop computers and is considering entering this country, select the most appropriate entry method, supporting your decision with the information collected.