 | Exporting, Importing, and Countertrade
After you have read this chapter you should:
- Explain the promises and risks associated with exporting.
- Outline the steps managers can take to improve their firm's export performance.
- Identify information sources and government programs that exist to help exporters.
- Grasp the basic steps involved in export financing.
- Articulate how countertrade can be used to facilitate exporting.
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