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Chapter Outline
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Exporting, Importing, and Countertrade

Opening Case
Exporting and Growth for Small Businesses

Introduction

The Promise and Pitfalls of Exporting

Improving Export Performance
An International Comparison
Management Focus
FCX Systems
Information Sources
Utilizing Export Management Companies
Management Focus
Exporting with a Little Government Help

Management Focus
Export Strategy at 3M
Export Strategy
Management Focus
Red Spot Paint & Varnish

Export and Import Financing
Lack of Trust
Letter of Credit
Draft
Bill of Lading
A Typical International Trade Transaction
Export Assistance
Export-Import Bank
Export Credit Insurance
Countertrade
The Incidence of Countertrade
Types of Countertrade
The Pros and Cons of Countertrade
Chapter Summary

Critical Thinking and Discussion Questions

Research Task

Closing Case
Megahertz Communications







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