Bateman and Snell’s Management: Leading & Collaborating in a Competitive World is a text with a fully modernized functional approach. This text is maintaining the four traditional functions of planning, organizing, leading, and controlling, while modernizing and re-visioning the concepts as delivering strategic value, building a dynamic organization, mobilizing people, and learning and changing.

Bateman/Snell’ results-oriented approach is a unique hallmark of this textbook. In this ever more competitive environment there are five essential types of performance, on which the organization beats, equals, or loses to the competition which are cost, quality, speed, innovation and new to this eighth edition, service. These five performance dimensions, when done well, deliver value to the customer and competitive advantage to you and your organization. Throughout the text Bateman & Snell remind students of these five dimensions and their impact on the “bottom line” with marginal icons contributing to the leadership and collaboration theme, which is the key to successful management. People working with one another, rather than against, is essential to competitive advantage.

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If the instructor is using a McGraw-Hill Enhanced Cartridge product, students can purchase access to their instructor’s WebCT or Blackboard course by clicking on MH Enhanced Cartridge at the left. This content is the same as Premium Content, but is only meant for those accessing a McGraw-Hill Enhanced Cartridge WebCT/Bb course.

Bateman and Snell’s Management: Leading & Collaborating in a Competitive World is a text with a fully modernized functional approach. This text is maintaining the four traditional functions of planning, organizing, leading, and controlling, while modernizing and re-visioning the concepts as delivering strategic value, building a dynamic organization, mobilizing people, and learning and changing.

Bateman/Snell’ results-oriented approach is a unique hallmark of this textbook. In this ever more competitive environment there are five essential types of performance, on which the organization beats, equals, or loses to the competition which are cost, quality, speed, innovation and new to this eighth edition, service. These five performance dimensions, when done well, deliver value to the customer and competitive advantage to you and your organization. Throughout the text Bateman & Snell remind students of these five dimensions and their impact on the “bottom line” with marginal icons contributing to the leadership and collaboration theme, which is the key to successful management. People working with one another, rather than against, is essential to competitive advantage.

Premium Content
You can also purchase access to Premium Content features such as chapter pre- and post-tests, narrated PowerPoint slides, and content that can be downloaded to your iPod. Click on any chapter from the menu, then on any Premium Content within that chapter and you’ll be prompted to purchase (via eCommerce) access for $15. A one-time purchase will give you access to all Premium Content within every chapter.

McGraw-Hill Enhanced Cartridge
If the instructor is using a McGraw-Hill Enhanced Cartridge product, students can purchase access to their instructor’s WebCT or Blackboard course by clicking on MH Enhanced Cartridge at the left. This content is the same as Premium Content, but is only meant for those accessing a McGraw-Hill Enhanced Cartridge WebCT/Bb course.