This new 8th Edition of New Venture Creation: Entrepreneurship for the 21st Century, is a significant update from the 7th edition, yet it still maintains the market defining “Timmons Model of the Entrepreneurial Process.” Teaching one of the first entrepreneurship courses, pioneers Timmons and Spinelli remain leaders in their field by introducing and incorporating new concepts as the world of entrepreneurship evolves. As always Timmons and Spinelli cover the process of getting a new venture started, growing the venture, and successfully harvesting it. Through text, case studies, and hands-on exercises, this how-to text prepares students with the knowledge, concepts, and tools that entrepreneurs need to know-before taking the startup plunge, during, and after-if they are to get the odds in their favor. The 8th addition contains the latest updates, including examples of entrepreneurs in action, coping with the post-Internet bubble era and the mortgage loan crisis in 2007.