New Features:

• Five new chapter opening cases have been added:
  • Blu-Ray versus HD-DVD: A Standards Battle in High Definition Video
  • From PDAs to Smart Phones: The Evolution of an Industry
  • Bug Labs and the Long Tail
  • Organizing for Innovation at Google
  • Skullcandy: Developing Extreme Headphones
• More balance between industrial products versus consumer products. More industrial product examples (such as electronic components, medical components, aerospace, and business software) and service examples (such as search and advertising services, news services, hotels, outsourced industrial design) have been included throughout the book.
• Chapter 8 includes a new Research Brief, “Strategic Positions in Collaborative Networks,” which illustrates how a firm's position in an inter-firm alliance network might influence its access to information and other resources, as well as its influence over desired outcomes.
• A new Theory in Action section appears in Chapter 10, “The Loosely-Coupled Production of Boeing's 787 Dreamliner.” This section details how Boeing adopted a modular production process for the 787 that made very high use of outsourcing and illustrates both the benefits and risks of this approach.

Retained Features:

• Affordable, survey paperback with a managerial emphasis that allows professors to incorporate their own case material, readings or projects. Suggested complementary cases and readings constantly updated and posted to the website.
• Suggestions for further readings in each chapter, with a list of both classic articles and recent work that can extend and enrich students' understanding of the topic.
• “Theory in Action” illustrates how innovation theory applies to real companies.
• “Research Briefs” boxes highlight new research in the field of innovation and technology.