Chapter 1 – Introduction

Part One – Industry Dynamics of Technological Innovation

• Chapter 2 – Sources of Innovation
• Chapter 3 – Types and Patterns of Innovation
• Chapter 4 – Standards Battles and Design Dominance
• Chapter 5 – Timing of Entry

Part Two – Formulating Technological Innovation Strategy

• Chapter 6 – Defining the Organization's Strategic Direction
• Chapter 7 – Choosing Innovation Projects
• Chapter 8 – Collaboration Strategies
• Chapter 9 – Protecting Innovation

Part Three – Implementing Technological Innovation Strategy

• Chapter 10 – Organizing for Innovation
• Chapter 11 – Managing the New Product Development Process
• Chapter 12 – Managing New Product Development Teams
• Chapter 13 – Crafting a Deployment Strategy