Overview: Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today: Katz focuses on the distinctive nature of small businesses that students might actually start versus high growth firms.  The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth.  Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas.  Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.  

• Preparing students for today's economic times, throughout the text you will find Katz and Green added information on entrepreneurship in tough times.
• Woven throughout the text is the continuing story of Tim Hayden and his company VividSky.

Maintaining currency with today's economic and business changes, exciting new sections include Global Entrepreneurship, building and using social networks like Facebook, Linkedin, and Twitter, mobile offices, interpreting SWOT analysis and many more cutting edge topics that will strategically position your students to embark in establishing a successful business.

• Finding out how the small business economy is doing
• Checking customer opinion online
• Sales forecasting

Additions and Updates:

Staying aligned with what small business owners need to know today, Katz and Green listen to today's market by answering with vanguard updates including In-depth coverage of bankruptcy, managing wealth and transfers in family businesses, Seventh-Career Entrepreneurship, and Computer security to name just a few.

• Entrepreneurial Small Business focuses on the reality of how small businesses get started by including a separate chapter on part-time businesses, Chapter 5: Paths to Part-Time Entrepreneurship. Part-time businesses are tremendously important as they are a major portion of all current entrepreneurship and the way most people enter into self-employment.  This chapter discusses the benefits and challenges of part-time entrepreneurship.
• Chapter 7, Imitation with a Twist: Unique Small Business Strategies for Success, acknowledges that most small business are like traditional businesses with a unique twist incorporated, as opposed to a small business that is an entirely new venture.  Readers will gain new understandings of how they can craft their own small business by strategic imitation with a twist. 
• The outstanding Chapter 8 on business plans is supported by two sample business plans: wedding planning and boat detailing. Ten outstanding student-written business plans are included online at www.mhhe.com/katzesb. Online plans include a manufacturer, an automotive wholesaler, a construction firm, a construction service firm, a franchise restaurant, a pizzeria, a record company, a retail store, and an online retailer.  The entire MyLibros.com business plan is given in Appendix—An E-commerce Business. 
• Small Business Insights and The Thoughtful Entrepreneur are two boxes included throughout the chapters. Small Business Insights give 'under the radar' advice from real small business owners, and helpful statistics from small businesses around the country.  The Thoughtful Entrepreneur boxes give advice for students who want to learn more than the basics.  They include examples of what works well (or what doesn't work) from experienced small business owners.
• Coverage of the classic topics in small business plus the latest research.  Examples include entrepreneurial personality, the 4 P's of Marketing, the 4 C's of Borrowing and Porter's Five Forces integrated with coverage of essential topics for small business success you will find nowhere else, such as network building, negotiating, building legitimacy, crisis management, and pursuing funding that students will actually get (not just debt & equity, but also gifts).
• "Google How-To's" and chapter Web links. Net-savvy support including the only authorized in-book examples of Google searches showing students the key search techniques for small business owners. 
• The end-of-chapter material includes a detailed summary bulleted by chapter objective, to help students review the chapter material and study for tests; a mini-case so that students can apply the lessons of the chapter; experiential exercises students can complete to get more information on the chapter topic, look for additional resources, and to help build their competencies in a certain aspect of small business ownership; and discussion questions that can be given as assignments or that can be used for in-class discussion.  Suggested answers to the discussion questions are included in the Instructor's Manual. 
• Support for the full range of class projects including short and full-length business plans, student developed examples such as a Feasibility Study, Industry Analysis, Elevator Pitch, Cover Letter, Resume, and Marketing Plan.
• In Chapter 10: Small Business Promotion—Capturing the Eyes of Your Market, Katz has a section for Crafting and Conveying your Message, Advertising.  To keep up with the current trend in advertising, Katz provides a NEW section on Buzz Marketing and viral marketing.  There is a re-written section on personal selling, new learning objectives and a section on customer relationship management.  Katz is the only book that touches on how to build a public relations program.
• Unprecedented support for student field projects with dedicated end-of-book appendices covering SIFE-style free enterprise community development projects and SBIDA-style student consulting projects to small businesses.  Seven helpful appendices are included throughout the book including Feasibility Study, Industry Analysis, The Elevator Pitch, Marketing Plan, Reconciling Bank Statements, and EOQ/Ordering.  These appendices closely follow the information in the chapters, offering students the clearest possible idea of how the chapter's approach applies in their own work.   
• A longer case for each chapter (20 total) is included at the end of the text. These cases offer additional opportunities for students to analyze situations and apply the lessons of each chapter in a carefully crafted case drawn from real-world small businesses.  The Instructor's Manual provides suggestions on how to use and discuss each of these cases.
• Chapter 17's section on managing risk to computers and data, including discussion on firewalls anti-virus programs, anti-spyware programs, data encryption and data back up.
• MyLibros.com Company—an operating e-commerce company, is used throughout the chapters to exemplify the financials of a company.  This feature engages students and enables them to make sense of relevant concepts and see cash flow analysis with examples as they are played out in a high-quality business plan.  The full MyLibros.com business plan is now included at the end of Chapter 8, and is revisited in Chapter 13 with a discussion of cost-value-profit analysis surrounding MyLibros data, and again in Chapter 14, which discusses pro forma cash flow statement and examples.
• Discussion of cost-value-profit analysis and example in Chapter 13. In chapter 13: Small Business Accounting: Projecting and Evaluating Performance, the Cash Flow statement is broken down and taken apart. Katz and Green make it clear for students to understand and see what the cash flow statement is about.  Students understand what the balance sheet provides and learn what goes in it as it shows them the steps and asks questions on organizing the cash flow statement through figure 13.1.
• Discussion of the pro forma cash flow statement using MyLibros.com. Entrepreneurial Small Business has a separate chapter on cash flow, Chapter 14: Cash: Lifeblood of the Business. Perhaps one of the hardest topics for students to comprehend, Katz breaks the concept of cash flow down by devoting a chapter to it.  By the end of the chapter students will understand the basics of managing cash flow, be prepared to develop a cash budget (from learning how to organize a cash flow statement in Chapter 13) and learn strategies for coping with cash shortages. 
• Student Study Guide—Student learning comprehension is reinforced and put to the test with a student study guide.  Students will have access to quizzes, critical thinking questions, self-assessment checks, vocabulary tests and true/false questions.  The student study guide is premium content. 
• Content on OLC—The OLC, www.mhhe.com/katzesb offers various Excel financial tools: 7 student-written business plans, accounting modules, 4 feasibility plans and a break-even calculator.  As part of the premium content on the OLC, students can use the break-even calculator to examine some of the critical profit drivers of their businesses including sales volume, average cost of production and the average sales price.  Considering business expansion, putting on extra staff or increasing production?  Students can utilize the calculator to explore the effects of various changes to their businesses such as reducing fixed costs or increasing the average sale price per unit sold.
• Video segments—These appear at the end of each chapter. Video segments include clips from BusinessWeek TV, Small Business Television (SBTV) http://www.sbtv.com/ , Stanford Technology Ventures Program (STVP) http://stvp.stanford.edu/, and eClips – Cornell University's Premier Video Clip Collection http://eclips.cornell.edu. Answers and discussion points for each suggested video segment are in the Instructor's Manual.
• Skill modules are included in every chapter to help students understand and practice critical competencies for small business owners.  Resources, techniques, and suggestions are included that students can use as they plan or grow their small business.  Updates include: online scavenger hunt to learn about major online resources for small business information, how to write a resume, checklist for maximizing success on eBay and how to find local salaries and benefits online.