Entrepreneurial Small Business Information Center: Table of Contents


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Entrepreneurial Small Business, 3/e

Jerome A. Katz, Saint Louis University
Richard P. Green II, Texas A&M University - San Antonio

Part One: Entrepreneurs and Ideas: The Basis of Small Business
1. Small Business: Its Opportunities and Rewards
2. Small Business Environment: Managing External Relations
3. Small Business Entrepreneurs: Characteristics and Competencies
4. Small Business Ideas: Creativity, Opportunity, and Feasibility

Part Two: Small Business Paths & Plans
5. Small Business Entry: Paths to Part-Time Entrepreneurship
6. Small Business Entry: Paths to Full-Time Entrepreneurship
7. Small Business Strategies: Imitation with a Twist
8. Business Plans: Seeing Audiences and Your Business Clearly

Part Three: Marketing in the Small Business
9. Small Business Marketing: Product and Pricing Strategies
10. Small Business Promotion: Capturing the Eyes of Your Market
11. Small Business Distribution and Location
12. Marketing Plans: Saying How You'll Get Sales

Part Four: Cash, Accounting, and Finance in the Small Business
13. Small Business Accounting: Projecting and Evaluating Performance
14. Cash: Lifeblood of the Business
15. Small Business Finance: Using Equity, Debt, and Gifts
16. Assets: Inventory and Operations Management
17. Small Business Protection: Risk Management and Insurance

Part Five: Management and Organization in the Small Business
18. Legal Issues: Recognizing Your Small Business Needs
19. Human Resource Management: Small Business Considerations
20. Achieving Success in the Small Business

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