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Agenda setting  In communications theory, the idea that the media define what is important and what is not by which stories they cover.
Cultivation  In communications theory, the view that exposure to the mass media makes people think that what they see there represents the mainstream of what really occurs.
Culture  Traditional ideas and values passed down from generation to generation within a group and transmitted to members of the group by symbols (such as language).
Ethnocentrism  The tendency to regard one's own ethnic group and culture as superior to others and to believe that its customs and way of life are the standards by which other cultures should be judged.
Gender  The state of being male or female.
Incest taboo  A regulation prohibiting sexual interaction between blood relatives, such as brother and sister or father and daughter.
Latinos  People of Latin American heritage.
Masturbation  Self-stimulation of the genitals to produce sexual arousal.
Sexual behavior  Behavior that produces arousal and increases the chance of orgasm.
Sexual health  A state of physical, emotional, mental, and social well-being in relation to sexuality.
Sexual rights  Basic, inalienable rights regarding sexuality, both positive and negative, such as rights to reproductive self-determination and sexual self-expression and freedom from sexual abuse and violence.
Social learning  In communications theory, the idea that the media provide role models whom we imitate.







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