 | Chapter Objectives (See related pages)
Brainstorm for a topic appropriate for you and your audience. |
 |  |  | Conduct a personal inventory for topics you know best. |
 |  |  | Narrow a topic to save yourself time and increase relevance. |
 |  |  | Analyze your audience by demographics, interests, and concerns. |
 |  |  | Recognize the challenge of changing an audience’s existing opinion. |
 |  |  | Develop strategies for adapting you and your message to an audience. |
|