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Chapter Outline
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How Do You Select a Topic?
Individual Brainstorming
Personal Inventories
Your Topic’s Importance
Your Knowledge of the Topic
Your Commitment to the Topic
Topic Selection for ESL Speakers
How Do You Narrow Your Topic?
How Do You Analyze Your Audience?
Four Levels of Audience Analysis
Three Methods of Audience Analysis
How Do You Adapt to the Audience?
Adapting Yourself
Adapting Your Verbal and Nonverbal Codes
Adapting Your Topic
Adapting Your Purpose
Microtargeting: A New Kind of Audience Analysis







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