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Multiple Choice Quiz
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1
Joseph Smith likes to watch CNN Headline News. He decided to take an ongoing topic from CNN and wrote a speech to present in his Speech Communication 101 class. What type of topic finding procedure did Joseph use?
A)brainstorming
B)involvement
C)personal inventory
D)secondary inventory
2
What is a measure of time and effort you put into a cause and the amount of passion and concern you have about the topic?
A)commitment
B)loyalty
C)attachment
D)dedication
3
Which is NOT one of the four levels of audience analysis?
A)captive audience
B)demographic analysis
C)audience relations
D)voluntary audience
4
A predisposition to respond favorably or unfavorably to a person, an object, an idea, or an event.
A)voluntary audience
B)demographic analysis
C)captive audience
D)attitude
5
A deeply rooted conviction that governs our stance about something represents what attitude?
A)belief
B)passion
C)value
D)principles
6
Which is NOT a method of audience analysis?
A)narrative
B)questionnaires
C)inference
D)observation
7
If you use your senses to interpret information about the audience, you are using a method of audience analysis called
A)survey
B)questionnaires
C)observation
D)inference
8
What is the purpose of a questionnaire?
A)to obtain demographic information
B)to obtain voluntary audiences
C)to choose a topic
D)a questionnaire has no purpose
9
Which is NOT something that a person adapts when adjusting to the audience?
A)verbal cues
B)topics
C)nonverbal cues
D)your eyesight
10
What type of audience analysis might a presidential candidate use in order to adapt to the audience at specific venues?
A)demographic analysis
B)captive audience
C)microtargeting
D)voluntary audience





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