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Chapter Outline
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Why Is the Study of Intercultural Communication Important?
What Are Cultures and Co-cultures?
The Goals of Co-cultural Communication
What Are Some Intercultural Communication Problems?
Ethnocentrism
Stereotyping
What Are Some Characteristics of Different Cultures?
Individualistic Versus Collectivist Cultures
Low-Context Versus High-Context Cultures
Uncertainty-Accepting Versus Uncertainty-Rejecting Cultures
Implicit-Rule Versus Explicit-Rule Cultures
M-Time Versus P-Time Cultures
What Are Some Strategies for Improving Intercultural Communication?





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