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| 1 | |
Describe the evaluation continuum central to social judgment theory. |
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| 2 | |
What general strategies should be utilized to persuade an audience that has high ego-involvement? How about a dogmatic audience? |
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| 3 | |
Sherif states that the most dramatic, widespread, and enduring cases of attitude change involve reference groups with differing values. Why would this be the case? Can you provide an example from personal experience? |
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| 4 | |
Describe the effect of source credibility on the process of making social judgments. What are the implications of this finding for persuasion? |
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| 5 | |
According to Sherif, persuasion is a two-step process. What does this mean? |
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| 6 | |
Have you or someone you have known ever undergone a major—perhaps life-altering—change of mind or heart? How would social judgment theory account for such conversion experiences, which cause sudden, radical shifts in position? |
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| 7 | |
You and I have very different opinions on water conservation—I say "who cares, I'm entitled to water my lawn" and you say, "Endangered species are more important than green grass." What would Sherif say you need to do in persuading me to change my mind? |
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