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Integrative Essay Quiz
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1
Griffin writes, "Even though Sherif crafted a cognitive theory, the mental processes he describes are automatic. He reduced interpersonal influence to the issue of the distance between the message and the hearer's position" (212). What are the ramifications of this statement? Does free will have a place in this approach to persuasion? You may wish to refer to or draw on other theories to enhance your answer.
2
Griffin writes "the effects of high ego-involvement on perception may be similar to those of low cognitive complexity" (209). What are the implications of this claim? What are the ramifications for those who are highly dedicated to causes, particularly in terms of their ability to communicate?
3
How does Sherif's theory mirror elements of constructivism? Are person-centered messages that address a target's latitude of acceptance/rejection potentially more persuasive than "generic" appeals?





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