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Multiple Choice Quiz
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1
According to Social Judgment Theory, when people hear or read about an idea, they find that the first stage in attitude change is
A)expanding their latitude of noncommitment.
B)shifting their anchor position.
C)determining how far the position is from the person's anchor.
D)None of the above
2
The point we use as a reference point to judge discrepant ideas is called
A)the latitude of acceptance.
B)the latitude of rejection.
C)the latitude of noncommitment.
D)an anchor point.
3
Sherif's label for determining how crucial an issue is in someone's life is called
A)the anchor point.
B)ego-involvement
C)a latitude.
D)None of the above is correct.
4
Social judgment theory is considered a cognitive theory because
A)it describes how we consume mass media sources.
B)it describes what happens inside our head when one hears a message that he or she needs to judge.
C)it helps explain relational conflict.
D)All the above are correct.
5
If people have high ego-involvement,
A)their latitude of non-commitment is very small.
B)their latitude of rejection tends to be very large.
C)they care deeply about an issue regardless of their view of it.
D)All of the above are correct.
6
Sherif argued that the most dramatic cases of attitude change
A)have very little to do with the type of message the audience receives.
B)are those that result from membership in a reference group with differing values.
C)are those that are borderline offensive to others.
D)None of the above is correct.
7
_________ is a perceptual distortion that leads to polarization of ideas.
A)Ego-involvement
B)Assimilation
C)Contrast
D)Anchor point
8
Sherif argues that if we judge a new message to fit within our latitude of acceptance
A)we adjust our attitude to accommodate it.
B)we increase our latitude of noncommitment.
C)no change occurs.
D)our latitude of rejection increases.
9
Social judgment theory predicts that the most persuasive position is one that is
A)deeply rooted in the latitude of noncommitment.
B)deeply rooted in the latitude of rejection.
C)most discrepant from the receiver's position, but is inside the latitude of acceptance.
D)None of the above is correct.
10
When an idea is drawn toward the hearer's anchor so that it seems like opinions match it is called
A)contrast.
B)assimilation.
C)gunnysacking.
D)ego-involvement.
11
The process of believing that an idea is further from a person's anchor than it is in reality is called
A)contrast.
B)assimilation.
C)gunnysacking.
D)ego-involvement.
12
High source credibility can stretch
A)a person's latitude of non-commitment.
B)a person's latitude of acceptance.
C)a person's latitude of noncommitment.
D)None of the above is correct.
13
Social judgment theory maintains that
A)some people are so dogmatic about every issue, that it is almost impossible to positively influence them.
B)message ambiguity is never a good choice.
C)source credibility has no influence over the success of a message.
D)None of the above is correct.
14
Sherif claimed listeners use their own anchored attitude as a comparison point when they hear a
A)new idea.
B)discrepant message.
C)supportive message.
D)All of the above is correct.





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