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Multiple Choice Quiz
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1
"You owe me" is a peripheral route based on
A)liking.
B)scarcity.
C)social proof.
D)reciprocation.
2
"We've always done it that way" is a peripheral route cue based on
A)social proof.
B)authority.
C)consistency.
D)scarcity.
3
"Everybody's doing it" is a peripheral route cue based on
A)liking.
B)reciprocation.
C)consistency.
D)social proof.
4
"Quick, before they're gone" is a peripheral route cue based on
A)social proof.
B)liking.
C)authority.
D)scarcity.
5
"Love me, love my ideas" is a peripheral route cue based on
A)scarcity.
B)liking.
C)social proof.
D)reciprocation.
6
"Just because I say so" is a peripheral route cue based on
A)authority.
B)liking.
C)consistency.
D)scarcity.
7
Which of the following statements about ELM is true?
A)ELM assumes that most people are motivated to hold correct attitudes.
B)People want to maintain reasonable positions.
C)People can only think about a few issues at a time because of cognitive overload.
D)All of the above are correct.
8
In ELM, an argument that generates favorable thoughts when it's heard and scrutinized is referred to as a
A)strong argument.
B)weak argument.
C)neutral argument.
D)None of the above is correct.
9
According to the elaboration likelihood model, ________ would usually be considered a peripheral cue.
A)speaker credibility
B)reaction of others
C)external rewards
D)All the above are correct.
10
Lasting change is most likely to come from through
A)the peripheral route.
B)the central route.
C)the number of neutral arguments one can craft.
D)placing the strongest arguments first based on the primacy effect.
11
According to ELM, a person who calls for stricter handgun laws and talks about a personal experience of tragedy in his or her family is making an appeal most likely to be processed through the
A)central route
B)peripheral route
C)middle route
D)major route
12
According to ELM, a person who calls for stricter handgun laws and provides factual evidence of exactly who and how the law will impact people is making an appeal most likely to be processed through the
A)central route
B)peripheral route
C)middle route
D)major route
13
Nilsen considers persuasive speech to be ethical to the extent that it
A)is honest.
B)provides people with a choice.
C)maximizes people's ability to exercise free choice.
D)None of the above is correct.
14
Griffin states that ELM is a valuable theory of influence for its
A)proven effectiveness.
B)definition of a strong argument.
C)ethical grounding.
D)integrative function.
15
The biggest problem with ELM is
A)no one knows what it means to elaborate.
B)there are no objective criteria for what makes a weak or a strong argument.
C)the theory is too specific in its major premise.
D)All the above are correct.





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