(See related pages)
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| Background and bibliography (Cacioppo) | ||
| Located at University of Chicago. ( http://psychology.uchicago.edu/people/faculty/cacioppo/index.shtml ) | ||
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| Dr. Petty's Home Page | ||
| Located at Ohio State University. ( http://www.psy.ohio-state.edu/petty/ ) | ||
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| Power Point Presentation | ||
| From the University of Southern Mississippi. ( http://www.usm.maine.edu/com/elaborate/ ) | ||
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| Theory Overview and Application to Advertising: | ||
| Provides an extensive examination of the theory and applies the theory in the context of advertising. ( http://www.ciadvertising.org/studies/student/99_spring/interactive/tai/theory/intro.html ) | ||
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