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What did Carl Hovland and his colleagues discover about credibility? Why were their findings significant? |
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| 2 | |
What are the advantages and limitations of Shannon and Weaver's model of communication? |
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What are the principal characteristics of traditional rhetorical education? Are these characteristics still important in contemporary political leadership? |
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What, according to I. A. Richards, is the relationship between a word and the thing it represents? How does the semantic triangle help illustrate the point? |
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| 5 | |
What, in your own words, is the Sapir-Whorf hypothesis? What are its consequences for people who wish to communicate with those who speak other languages? For translators? |
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| 6 | |
Do you believe that the media play a major role in dulling sensitivity to repression? What examples can you marshal to support your argument? |
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In what communicative contexts would Carl Rogers' three necessary and sufficient conditions for personality and relationship change be particularly useful? In what context might they be inappropriate? |
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Which traditions of communication theory seem to be most important in other communication courses you have taken such as public speaking or interpersonal communication? |
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| 9 | |
How might communication ethics affect—or be affected by—the various traditions that are mapped in this chapter. |
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