 |
| 1 | |
According to Ogden and Richards' semantic triangle, the relationship between the symbol and the referent is represented by a broken line because |
| | A) | words always refer to the same referent. |
| | B) | a speaker's thoughts always accompany symbol use. |
| | C) | the same symbol could have different referents. |
| | D) | None of the above is correct. |
|
|
|
| 2 | |
Which tradition of communication research epitomizes the objective perspective? |
| | A) | the rhetorical tradition |
| | B) | the semiotic tradition |
| | C) | the socio-psychological tradition |
| | D) | the cybernetic tradition |
|
|
|
| 3 | |
The ____________________ tradition might analyze the way a politician used metaphors to win support for his or her policy during a speech. |
| | A) | rhetorical |
| | B) | socio-cultural |
| | C) | socio-psychological |
| | D) | cybernetic |
|
|
|
| 4 | |
In Shannon's definition of communication, information refers to |
| | A) | anything that makes a difference. |
| | B) | things that matter. |
| | C) | the data and the context of the transmission. |
| | D) | the reduction of uncertainty. |
|
|
|
| 5 | |
Within the semiotic tradition, |
| | A) | a sign is anything that can stand for something else. |
| | B) | the relationship between the symbol and the referent is consistent. |
| | C) | words are not signs. |
| | D) | None of the above is correct. |
|
|
|
| 6 | |
The Sapir-Whorf hypothesis is associated with the |
| | A) | critical tradition. |
| | B) | rhetorical tradition. |
| | C) | phenomenological tradition. |
| | D) | socio-cultural tradition. |
|
|
|
| 7 | |
The tradition that is based on the assumption that "all history has been characterized by an unjust distribution of suffering" in called the |
| | A) | phenomenological tradition. |
| | B) | critical tradition. |
| | C) | socio-psychological tradition. |
| | D) | rhetorical tradition. |
|
|
|
| 8 | |
According to Carl Rogers, the match between an individual's inner feelings and his or her outer display of emotion is |
| | A) | empathic understanding. |
| | B) | congruence. |
| | C) | unconditional positive regard. |
| | D) | suffering. |
|
|
|
| 9 | |
The semantic triangle inside the semiotic tradition was created by |
| | A) | Ogden and Richards. |
| | B) | Shannon and Weaver. |
| | C) | Rogers. |
| | D) | Burke. |
|
|
|
| 10 | |
The Credo for Communication Ethics' principle based on advocating truthfulness, accuracy, honesty, and reason centers on |
| | A) | the good or bad results communication produces. |
| | B) | the character of the communicators. |
| | C) | the rightness or wrongness of a communication act. |
| | D) | All the above are correct. |
|
|
|
| 11 | |
Critical theorists focus on correcting power imbalances in society, and they might support the claim that |
| | A) | language that perpetuates power imbalances should be eliminated. |
| | B) | mass media often dulls people's sensitivity to repression and, therefore, is problematic. |
| | C) | accepting scientific findings without questioning them is a mistake. |
| | D) | All of the above are correct. |
|
|
|
| 12 | |
Source credibility refers to the |
| | A) | study of verbal and nonverbal signs. |
| | B) | study of information processing, feedback, and control in communication systems. |
| | C) | study of self concept. |
| | D) | audience perception of the competence and trustworthiness of a speaker or writer. |
|
|
|
| 13 | |
Which of the following does not characterize the rhetorical tradition? |
| | A) | A setting with a single speaker and an audience. |
| | B) | Oral public persuasion as the province of women. |
| | C) | An emphasis on using language to move people emotionally. |
| | D) | Oratorical training is the cornerstone of a leader's education. |
|
|
|
| 14 | |
The critical tradition stems from a desire to explore the ideas of |
| | A) | Karl Marx. |
| | B) | Carl Rogers. |
| | C) | Claude Shannon. |
| | D) | Ferdinand de Saussere. |
|
|
|
| 15 | |
Carl Hovland's research at Yale University demonstrated that |
| | A) | messages from high-credibility sources produced larger shifts in opinion. |
| | B) | there are two main types of credibility. |
| | C) | over time, people forget where they heard or read about an idea. |
| | D) | All of the above are correct. |
|
|
.