In this chapter you have learned the following:

• Two principles are important in informative presentations.
• The presenter should explicitly state the relationship between himself or herself and the topic.
• The presenter needs to link the audience to the topic.

• The purposes of informative presentations are to generate information hunger, to help the audience understand the information, to help the audience remember the information, and to invite the audience to apply the information from the presentation.
• Audiences comprehend generalizations and main ideas better than details.
• Audiences comprehend simple words and concrete ideas better than big words and abstractions.
• A sense of anticipation can encourage listening and understanding.
• Audience participation increases comprehension.

• You learned some principles of learning you can use in informative presentations:
• Build on the known.
• Use humor and wit.
• Use sensory aids.
• Organize your information.
• Reward your listeners.

• Methods of organizing the informative presentation include:
• Tell your audience early what you want them to learn.
• Place important information early and late in the presentation.
• Use clear signals to tell your audience when a main point is coming or has just been demonstrated.

• Special skills that are useful in informative presentations include:
• Defining explains the meaning of something.
• Describing relies on your ability to use precise, accurate, concrete, and appropriate words to call up a sharp image for your audience.
• Explaining reveals how something works, why it occurred, or how it should be evaluated.
• Demonstration is using objects, processes, or procedures to be observed or participated in by the audience.