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| 1 |  |  To shape and change responses in an audience toward an idea, issue, or concept, are the purposes of |
|  | A) | informing. |
|  | B) | persuasion. |
|  | C) | inspiring. |
|  | D) | convincing. |
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| 2 |  |  What type of response to a persuasive appeal involves the audience focusing on the argument, the quality of evidence, and/or the truth and accuracy of the message? |
|  | A) | critical response |
|  | B) | defensive response |
|  | C) | compliance response |
|  | D) | none of the above |
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| 3 |  |  An unmotivated audience who does not take the topic seriously will likely respond in what way to a persuasive message? |
|  | A) | deeply |
|  | B) | cognitively |
|  | C) | negatively |
|  | D) | superficially |
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| 4 |  |  Audiences are more likely to change their behavior if the suggested change is consistent with their present beliefs, attitudes and values. This describes what principle of persuasion? |
|  | A) | consistency |
|  | B) | small changes |
|  | C) | benefits |
|  | D) | fulfilling needs |
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| 5 |  |  This persuasive presentation is delivered with the intent of uncovering the truth about something. |
|  | A) | fact |
|  | B) | policy |
|  | C) | value |
|  | D) | none of the above |
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| 6 |  |  Which one of the following fallacies suggests that because two things came together close in time, and therefore, one caused the other? |
|  | A) | ad populum |
|  | B) | hasty generalization |
|  | C) | post hoc |
|  | D) | none of the above |
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| 7 |  |  All of the following one are fallacies used in refutation except |
|  | A) | post hoc. |
|  | B) | lack of contrary evidence. |
|  | C) | ad hominem. |
|  | D) | Reductio ad absurdum. |
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| 8 |  |  What type of reasoning would be used if you inferred that a person was a student because he was walking across campus with a backpack? |
|  | A) | reasoning from cause |
|  | B) | hasty generalization |
|  | C) | deductive |
|  | D) | reasoning from sign |
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| 9 |  |  What type of reasoning involves the persuader amassing a series of particular instances to draw an inference? |
|  | A) | inductive |
|  | B) | deductive |
|  | C) | argumentative |
|  | D) | analogical |
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| 10 |  |  What type of persuasive presentation arrangement pattern is best illustrated in this statement: "Because many student rental properties are unsafe, there needs to be better enforcement of building codes for rental properties? |
|  | A) | topical |
|  | B) | cause-effect |
|  | C) | gradual development |
|  | D) | problem-solution |
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| 11 |  |  In a persuasive presentation the purpose of the message is |
|  | A) | to increase knowledge. |
|  | B) | To define, describe, explain, or demonstrate. |
|  | C) | To shape, reinforce, or change audience response. |
|  | D) | to change mind or action. |
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| 12 |  |  If your topic for a persuasive presentation is centered on encouraging listeners to adopt a stronger position on no-smoking laws, your type of persuasive presentation is a |
|  | A) | speech to inspire. |
|  | B) | speech to convince. |
|  | C) | speech of action. |
|  | D) | speech of excitement. |
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| 13 |  |  If your audience goes along with your idea to volunteer at an animal shelter, they are most likely exhibiting a ________________ response. |
|  | A) | critical |
|  | B) | defensive |
|  | C) | compliance |
|  | D) | value |
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| 14 |  |  If you tell the audience why many dogs and cats are being abandoned and then describe how this abandonment leads to filled shelters and many euthanized pets, you are utilizing this type of organizational pattern. |
|  | A) | topical |
|  | B) | cause-effect |
|  | C) | problem-solution |
|  | D) | Monroe Motivated Sequence |
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| 15 |  |  If you are trying to persuade your audience to join an intramural sport by explaining that it is great way to meet new friends, which of Maslow's needs are you attempting to meet? |
|  | A) | self-actualization |
|  | B) | physiological |
|  | C) | love |
|  | D) | safety |
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