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Multiple Choice Quiz
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1
The following demographic characteristic refers to the common concept of reality shared by a particular group of people.
A)age
B)occupation
C)world view
D)conventional wisdom
2
___________________ invite an audience to explain their response and discourage yes or no replies from people being questioned.
A)open-ended questions
B)degree questions
C)observations
D)yes or no questions
3
Situational analysis includes all of the following except
A)size of an audience
B)physical characteristics of audience members
C)occasion
D)importance of the situation
4
For persuasive speeches, this process involves adjusting your message both to the knowledge level of the listeners and to their present position on the issue.
A)audience analysis
B)translating
C)audience adaptation
D)none of the above
5
When invited to do a presentation to a group outside of the classroom, this person will be the most helpful.
A)classmate
B)observer
C)interviewer
D)informant
6
The ____________ can determine whether or not you will need a microphone and public address system.
A)worldview
B)economic status
C)size of an audience
D)all of the above
7
Which of the following demographics best describes what unites a group of people psychologically and historically through shared ancestry, symbols, meanings, and norms?
A)gender
B)religion
C)education
D)ethnicity
8
All but one of the following methods are ways to analyze the audience
A)translating
B)observation
C)informants
D)interviews
9
The _____________ is a situational factor referring to the type of event at which a presentation is given, and the kinds of speaking behaviors appropriate for the event.
A)ethnicity
B)demographics
C)occasion
D)time
10
___________________ are questions that ask to what extent a respondent agrees or disagrees with a question.
A)open-ended questions
B)degree questions
C)yes or no questions
D)none of the above
11
Which of the following is NOT a suggestion given in the book for improving your listening skills?
A)Focus on the content of the message and ignore the speaker's intent.
B)Focus on the speaker's main ideas.
C)Listen to the entire message.
D)Suspend judgments about the speaker.
12
"What do you know about Title IX?" is an example of this type of question.
A)Closed-ended
B)Open-ended
C)Degree
D)Likert
13
If a speaker is enthusiastic at a pep rally or somber at a funeral, he or she is adapting to the
A)size of audience.
B)environment.
C)occasion.
D)time.
14
Why is it important to know the economic status of your audience?
A)People who are less wealthy tend to be more conservative.
B)Wealthy people are more open to new ideas.
C)Wealthier people tend to be younger and more liberal.
D)Less wealthy people may be more easily persuaded because they have less to lose.
15
Which of the following statements regarding methods of audience analysis is true?
A)Observation reveals the least about the audience before and during the presentation.
B)When you are invited to give a presentation outside the classroom, your best source of information about the audience is an informant.
C)Interviews should typically occur right before the speech.
D)Questionnaires take more time to execute than to plan.





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