Emphasis on audience centeredness throughout the text helps students recognize the importance of understanding their audience from the topic selection process to delivery of their speeches.
Strong coverage of ethics in public speaking expertly guides students through ethical issues they will face in each stage of the speechmaking process.
Integrated coverage on diversity throughout the text since the first edition. With each subsequent edition, diversity coverage is woven into the fabric of the book from beginning to end rather than treating it in boxes or adding coverage into a chapter or two.
Focus on critical thinking with the aim of helping students become capable, responsible thinkers while helping them become better speakers.
The Lucas Integrated Teaching System continues to be one of the main reasons for the popularity of this text. Stephen Lucas writes the entire Annotated Instructor's Edition, Instructor's Manual, and Test Bank; these materials, as well as the media program that accompany the text, are cross-referenced to produce an outstanding integrated teaching system.
Creative activities, vivid examples, annotated speech samples, and a foundation of classic and contemporary rhetoric provide students with a strong understanding of public speaking.
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