Chapter Ten begins with the statement that there is little consensus within environmentalism, or within the academic field of environmental ethics, about either responsible environmental policy or environmental values. This is because any determination of business' environmental responsibilities faces challenges. Indeed environmental issues affecting business do not all fit within standard ethical theory, and therefore can not be easily integrated into a standard model of business' ethical responsibilities. Environmental pragmatism acknowledges and respects a wide diversity of environmental values and offers practical steps for public policy. Theories from free market economics to Mark Sagoff-Norman Bowie's approach describe the issues confronting business environmentally. The tenet is proposed that business can not meet its environmental responsibilities without a conscious restructuring of business operations. Finally, the natural capitalism model suggests ecoeficiency, biomimicry, service provision, and reinvestment in natural capital.