Chapter Eight examines a variety of ethical issues having to with production and pricing. Using examples drawn from the pharmaceutical industry, the chapter introduces students to the concept of informed consent within the context of market exchanges. The chapter traces the development of liability for product harms beginning with the "let the buyer beware" through negligence. The chapter also examines the social values that must be part of any ethical analysis of marketing. Finally, the chapter examines the ethics of pricing mechanisms that operate in an economic exchange, again, in the light of the values of autonomy and mutual benefit to the parties involved. The chapter ends with a consideration of the ethical issues these mechanisms generate with respect to parties that are external to the market exchange.