Policy Emphasis: Brad Schiller teaches economic principles in the context of the decisions that state, local, and federal governments face, thereby teaching students that the principles are relevant to the real-world and that they impact their lives every day. The book includes Policy Perspectives that demonstrate how economics influences policy. What the students learn in the course directly relates to what they hear on the news, and they are more motivated to learn as they see this real-world connection.
"Living Econ" Feature: Building on the real-world emphasis of Essentials, Living Econ is a end-of-chapter section that promotes economic literacy by relating the chapter concepts to what is most important to every student: his or her own life. Created by Linda Wilson of the University of Texas at Arlington and Mark Maier of Glendale Community College, Living Econ explores provocative and relevant questions such as:
How much will I earn?
Why should I care about interest rates?
Should I vote my pocketbook?
How can I communicate with a large corporation?
How come there aren't enough levees?
By bringing the concepts alive, this section gives students the opportunity to consider why economics matters to them. This glimpse into the big picture will help them see what it takes to think like an economically-literate citizen. For those who want a bit more discussion of the topics in Living Econ, additional material can be found in the Study Guide.
Bulleted Chapter Summaries at the end of each chapter. These help students digest and review what they've read.
Terms to Remember appear at the end of each chapter to aid student retention.
End-of-chapter Questions for Discussion and Problems provide student feedback and reinforce concepts.
Web Activities send students out to the web to find real-life data and solve economic problems.
To obtain an instructor login for this Online Learning Center, ask your local sales representative.
If you're an instructor thinking about adopting this textbook, request a free copy for review.
2007 McGraw-Hill Higher Education