Site MapHelpFeedbackStudent Learning Outcomes
Student Learning Outcomes
(See related pages)

  1. Define and describe the nine major e-commerce business models.
  2. Identify the differences and similarities among customers and their perceived value of products and services in the B2B and B2C e-commerce business models.
  3. Compare and contrast the development of a marketing mix for customers in the B2B and B2C e-commerce business models.
  4. Summarize the ways of moving money in the world of e-commerce and related issues.
  5. Discuss some major trends that are impacting both the e-commerce business world and society in general.






To learn more about the book this website supports, please visit its Information Center.
(c)2008 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Notice.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.


Haag MIS 7eOnline Learning Center

Home > Chapter 5 > Student Learning Outcomes