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| 1 | |
A complete description of electronic commerce from a business perspective encompasses the entire online process of developing, marketing, selling, delivering, servicing, and paying for products and services transacted on internetworked, global marketplaces of customers, with the support of a worldwide network of business partners. |
| | A) | True |
| | B) | False |
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| 2 | |
Companies involved in electronic commerce as sellers rely on Internet-based technologies and e-commerce applications and services to accomplish marketing, discovery, transaction processing, and customer service and support. |
| | A) | True |
| | B) | False |
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| 3 | |
In a consumer-to-consumer category of e-commerce you will find online auctions, where consumers and businesses can buy and sell with each other in an auction process at an auction website. |
| | A) | True |
| | B) | False |
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| 4 | |
Your text outlines nine key components of the e-commerce process architecture. One of these components is that of profiling, which deals with developing efficient and effective search processes to provide a top e-commerce website capability that helps customers find the specific product or service they want to evaluate or buy. |
| | A) | True |
| | B) | False |
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| 5 | |
Your text defines an electronic payment system as an alternative cash or credit payment method using various electronic technologies to pay for products and services in electronic commerce. |
| | A) | True |
| | B) | False |
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| 6 | |
Electronic funds transfer is not completely secure. Several basic security measures are being used to solve this security problem. One of those measures is to use network sniffers. |
| | A) | True |
| | B) | False |
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| 7 | |
Your text states that one of the factors leading to successful retailing on the Web involves effective advertising. Most B2C sites offer shoppers incentives to buy and return and may also increase their market reach by being part of Web banner advertising exchange programs with other Web retailers. |
| | A) | True |
| | B) | False |
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| 8 | |
One of the factors leading to successful retailing on the Web involves community, or giving online customers with similar interests a feeling of belonging to a unique group of like-minded individuals, which helps build customer loyalty and value. |
| | A) | True |
| | B) | False |
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| 9 | |
Many of the B2B e-commerce portals are developed and hosted by third parties who serve as infomediaries that bring buyers and sellers together in catalog, exchange, and auction markets. |
| | A) | True |
| | B) | False |
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| 10 | |
Companies are recognizing that success will go to those who develop brick and mortar enterprises separate from their website presence. |
| | A) | True |
| | B) | False |
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| 11 | |
E-commerce includes which of the following? |
| | A) | E-business processes such as extranet access of inventory databases by customers and suppliers. |
| | B) | Intranet access of customer relationship management systems by sales and customer service reps. |
| | C) | Customer collaboration in product development via e-mail exchanges. |
| | D) | All of the choices are correct. |
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| 12 | |
Your text outlines nine key components of the e-commerce process architecture that are the foundation of the e-commerce initiatives of many companies today. The component that deals with helping e-companies develop, generate, deliver, update, and archive text data and multimedia information at e-commerce websites is: |
| | A) | Event notification. |
| | B) | Content management. |
| | C) | Search management. |
| | D) | Workflow management. |
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| 13 | |
When customers are able to select products from website catalog displays and put them temporarily in a virtual shopping basket for later checkout and processing, they are using a ________________. |
| | A) | Shopping cart. |
| | B) | Configuration window. |
| | C) | PayPal voucher. |
| | D) | None of the answers are correct. |
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| 14 | |
Electronic funds transfer systems: |
| | A) | Are a major form of electronic payment systems in banking and retailing industries. |
| | B) | Use a variety of information technologies to capture and process money and credit transfer between banks and businesses and their customers. |
| | C) | Make it possible for consumers to use a credit card or debit card to instantly pay for purchases at retail outlets. |
| | D) | All of the answers are correct. |
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| 15 | |
Your text describes current e-commerce trends in applications and associated strategies taking place in the business-to-consumer market and the business-to-business market. A long-term strategy for the business-to-consumer market would be |
| | A) | Procurement automation. |
| | B) | Business-to-consumer portals. |
| | C) | Interactive marketing. |
| | D) | Extranets and exchanges. |
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| 16 | |
Apply one of the key e-commerce success factors of retailing on the Web to the following statement:"Products offered on the e-tailer site should be available in inventory for prompt shipment to the customer." |
| | A) | Performance and service efficiency. |
| | B) | Selection and value. |
| | C) | Offering incentives to purchase. |
| | D) | Security. |
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| 17 | |
Apply one of the key e-commerce success factors of retailing on the Web to the following statement: "People want to feel that they are dealing with a trustworthy business, whose products and other website information can be trusted to be as advertised." |
| | A) | Performance and service efficiency. |
| | B) | Personalization and socialization. |
| | C) | Offering incentives to purchase. |
| | D) | Security and reliability. |
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| 18 | |
Building an e-commerce website can be done in a number of ways. A small company with limited capital may choose which of the following as a cost effective alternative? |
| | A) | Use simple website design software tools and predesigned templates provided by website hosting services. |
| | B) | Use in house software developers or hire outside website development contractors to build a custom-designed e-commerce site. |
| | C) | Contract with their ISP (Internet Service Provider) or a specialized Web hosting company to operate and maintain the B2C website. |
| | D) | None of the choices are correct. |
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| 19 | |
Your text outlines five types of e-commerce marketplaces. eBay is an auction marketplace. As such, it is an example of which type of marketplace? |
| | A) | Many to one. |
| | B) | One to many. |
| | C) | Many to some. |
| | D) | Many to many. |
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| 20 | |
Your text outlines five types of e-commerce marketplaces. Distribution marketplaces such as VerticalNet unite major suppliers who combine their product catalogs to attract a larger audience of buyers. This is an example of which type of market? |
| | A) | Many to many. |
| | B) | Some to many. |
| | C) | Many to some. |
| | D) | None of the choices are correct. |
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